An alternative title is a media sales device most prominently used in film distribution . Books and films are distributed under a different title when they are screened or sold in a different country. This can vary from small changes to the title, Such As the addition of The , to wholesale changes. Movie titles are also often changed when they are released on DVD or VHS .
The reasons for this are varied, but usually point to marketable, linguistic or cultural differences . Some titles may be considered offensive. Most title changes are commercial . An example is Italian Director’s Sergio Leone’s 1971 film released released as Duck, You Sucker! , he was convinced this was a well-known English saying. When the film sold poorly, it was subsequently rebranded as A Fistful of Dynamite , similar in name to his 1964 film A Fistful of Dollars , part of the successful Trilogy Dollars .
When Scholastic Corporation bought the US to Harry Potter and the Philosopher’s Stone , they thought that a child would not want to read a book with the word “philosopher” in the title,  after some discussion, the American edition was published in September 1998  under the title Rowling suggests, Harry Potter and the Sorcerer’s Stone .  Rowling claims that it would have changed in the future.  Philip Nel has pointed out that the change has lost connection with alchemy .
- Jump up^ “Harry Potter and the Sorcerer’s Stone” . The Harry Potter Lexicon . April 2, 2006 . Retrieved 12 January 2009 .
- Jump up^ “Meet Author JK Rowling” . Scholastic Inc . Retrieved 14 December 2013 .
- Jump up^ Eccleshare, Julia (2002). “The Publishing of a Phenomenon”. A guide to the Harry Potter novels . Continuum International. pp. 7-14. ISBN 0-8264-5317-1 . Retrieved 15 May 2009 .
- Jump up^ “BBC” Red Nose Day “Online Chat Transcript” . BBC . MuggleNet . 12 March 2001. Archived from the original on 14 December 2013 . Retrieved 2 August 2013 .