Bankable star

In the film industry, a bankable star is an actor famous or charismatic enough to be “capable of guaranteeing box office success simply by showing up in a movie”. [1] A bankable director is a similar notion.


Media consultant Blake Harris [2] states that a bankable star is one of the “3 minimum ingredients to any movie package”, the other two being a successful director and a script or a strong story idea. The involvement of a bankable star in a film gives investors confidence that they will achieve a return on their investments, that the film will be distributed and that it will be open. . What does it do for you? It is not easy, because of the dearth of such stars, that it will not be possible to do so. be made.

Analyst Alex Epstein [3] states that bankable stars – gold, more generally, “bankable elements” – are how to “hookless” movies (ie movies without a compelling concept) get made, giving Dances with Wolves as an example of a movie where the involvement of Kevin Costner has been made. Writer Melissa Robbie [1] concurs, Stating That Some movies are high-concept (ie They Have what Epstein terms “hooks”) whereas others are simply star vehicles for bankable stars.

The Hollywood Reporter has published several results of polls for Hollywood’s top ten most bankable stars, the most recent being one in 1999, one in 2002 and the last one in 2006. [4]

The 2002 survey polled “114 executives at both major studios and independent companies, financial and various industry players from around the world”. [5] Voters were asked which stars “did the most to attract financing to a film, ensure its global distribution, and deliver that hugely important opening weekend based on the strength of their good name”.

James Ulmer has been compared, The Ulmer Scale , to a stock market index . His criteria for ranking in the United States of America are based on the experience of the world. [6] In an August 2010 interview Ulmer describes the international movie market as “unfortunately … pretty sexist”; how a woman’s name alone can not sell a movie, and how female stars are only bankable When cast with a male star gold in all movies . [6]

Lists of the most bankable stars

Hollywood Reporter

These are the top 10 lists of the most bankable stars, with their scores, as published by Hollywood Reporter .


  1. Tom Hanks
  2. Mel Gibson
  3. Tom Cruise
  4. Harrison Ford
  5. Jim Carrey
  6. Leonardo DiCaprio
  7. John Travolta
  8. Julia Roberts
  9. Robin Williams
  10. Will Smith


  1. Tom Hanks (500.00)
  2. Tom Cruise (100.00)
  3. Julia Roberts (100.00)
  4. Mel Gibson (98.68)
  5. Jim Carrey (98.46)
  6. George Clooney (95.18)
  7. Russell Crowe (94.74)
  8. Harrison Ford (94.74)
  9. Bruce Willis (94.30)
  10. Brad Pitt (92.98) [7]


  1. Tom Hanks
  2. Tom Cruise
  3. Jim Carrey
  4. George Clooney
  5. Russell Crowe
  6. Johnny Depp
  7. Nicole Kidman
  8. Liam Neeson
  9. Brad Pitt
  10. Julia Roberts [8]

Ulmer Scale

The list Was created by veteran entertainment journalist James Ulmer , Who Developed 100-point method to QUANTIFY a star’s value to a movie generation , in terms of getting a movie financement and the cameras rolling. The Ulmer Scale also takes over an actor ‘s history ( box office success vs. failures), versatility, professional demeanor, and ability and willingness to travel and promote movies.


The Top 10 list of 2009 (in order of ‘bankable’ value): [9]

  1. Will Smith
  2. Johnny Depp
  3. Brad Pitt
  4. Tom Hanks
  5. George Clooney
  6. Will Ferrell
  7. Reese Witherspoon
  8. Nicolas Cage
  9. Leonardo DiCaprio
  10. Russell Crowe

See also

  • A-list
  • Celebrity
  • Movie star
  • Super star
  • Four Dan Actresses
  • Four Heavenly Kings (Hong Kong)


  1. Jump up^ Daniel Frankel (1999-06-14). “Survey Says: Hollywood Hanks Most Bankable Star” . E !. Archived from the original on March 20, 2005.
  2. Jump up^ Blake Harris. “A Brief Look at the Industry” . The True Art of Screenwriting . Retrieved 2005-12-28 .
  3. Jump up^ Alex Epstein (2002-10-08). Crafty Screenwriting: Writing Movies That Get Made . Owl Books. ISBN  0-8050-6992-5 .
  4. Jump up^ Melissa Robbie. “Find your high concept – or be left low without one” . Melbourne Romance Writers Guild articles . Archived from the original on 2005-12-08 . Retrieved 2005-12-28 .
  5. Jump up^ “Bankable Stars” . CBS News. 2002-02-05.
  6. ^ Jump up to:b “Company Ranks Celebrity bankability” . NPR. August 6, 2010. Archived from the original on 5 November 2010 . Retrieved November 3, 2010 .
  7. Jump up^ Bankable Stars,CBSNews, Feb. 5, 2002
  8. Jump up^ “Cruise Tom and Hanks top new power list” . World Entertainment News Network. 2006-04-10.
  9. Jump up^ “The Ulmer Scale” . Archived from the original on January 15, 2010 . Retrieved June 12, 2009 .