In the film industry, a bankable star is an actor famous or charismatic enough to be “capable of guaranteeing box office success simply by showing up in a movie”. ^[1] A bankable director is a similar notion.

Overview

Media consultant Blake Harris ^[2] states that a bankable star is one of the “3 minimum ingredients to any movie package”, the other two being a successful director and a script or a strong story idea. The involvement of a bankable star in a film gives investors confidence that they will achieve a return on their investments, that the film will be distributed and that it will be open. . What does it do for you? It is not easy, because of the dearth of such stars, that it will not be possible to do so. be made.

Analyst Alex Epstein ^[3] states that bankable stars – gold, more generally, “bankable elements” – are how to “hookless” movies (ie movies without a compelling concept) get made, giving Dances with Wolves as an example of a movie where the involvement of Kevin Costner has been made. Writer Melissa Robbie ^[1] concurs, Stating That Some movies are high-concept (ie They Have what Epstein terms “hooks”) whereas others are simply star vehicles for bankable stars.

The Hollywood Reporter has published several results of polls for Hollywood’s top ten most bankable stars, the most recent being one in 1999, one in 2002 and the last one in 2006. ^[4]

The 2002 survey polled “114 executives at both major studios and independent companies, financial and various industry players from around the world”. ^[5] Voters were asked which stars “did the most to attract financing to a film, ensure its global distribution, and deliver that hugely important opening weekend based on the strength of their good name”.

James Ulmer has been compared, The Ulmer Scale , to a stock market index . His criteria for ranking in the United States of America are based on the experience of the world. ^[6] In an August 2010 interview Ulmer describes the international movie market as “unfortunately … pretty sexist”; how a woman’s name alone can not sell a movie, and how female stars are only bankable When cast with a male star gold in all movies . ^[6]

Lists of the most bankable stars

Hollywood Reporter

These are the top 10 lists of the most bankable stars, with their scores, as published by Hollywood Reporter .

Ulmer Scale

The list Was created by veteran entertainment journalist James Ulmer , Who Developed 100-point method to QUANTIFY a star’s value to a movie generation , in terms of getting a movie financement and the cameras rolling. The Ulmer Scale also takes over an actor ‘s history ( box office success vs. failures), versatility, professional demeanor, and ability and willingness to travel and promote movies.

2009

The Top 10 list of 2009 (in order of ‘bankable’ value): ^[9]

See also

• A-list
• Celebrity
• Movie star
• Super star
• Four Dan Actresses
• Four Heavenly Kings (Hong Kong)

References