Dump months

The dump months are what the film community calls the two periods of the year when there are commercial and critical expectations for most new releases. Hearings during these periods are smaller than the rest of the year, so no tentpole movies are released. January [1] and February are usually most commonly described, with August and September sometimes included. [2]Releases during those times primarily include movies that would have been better at test screenings , movies with less prominent stars, genre films (particularly horror), movies that can not be easily marketed and films intended for a teenage audience, which has fewer entertainment options outside the home.

Several factors combine to create the dump of the United States and Canada, the primary market for most major Hollywood releases. Both periods immediately follow the times of the year in which the distributors concentrate on the market. While this means clustering That Often moviegoers-have less disposable income Afterwards, economics alone does not explain the dump months. The sports and other forms of mass entertainment, especially professional sports, also play a part; the winter dump months are further affected by the Academy Awards eligibility rules.

The dump months evolved over the course of the 20th century. ALTHOUGH DURING THE studio era MOST Major releases Followed annual pattern similar to today’s, Several classics like The Kid , Shadow of a Doubt and The Treasure of the Sierra Madre Were released During January. Since the decline of the studios, however, memorable films have become rare exceptions. The most notable is The Silence of the Lambs , a well-reviewed box office released in late January 1991 that went on to win that year’s Academy Award for Best Picture . Several years before that, Dirty Dancing and Fatal Attraction became hits after releases in August and September respectively.

Films released during the month of December. Some, like Tremors and Space Office , have become cult classics . Starting with Cloverfield , some 21st-century dump-months releases have managed to exceed $ 100 million on box office receipts. The success of similar low-budget horror movies like The Devil Inside and Mama in the early 2010s HAS Prompted studios to release movies fait que kind at times of the year other than Halloween and the dump months.

Etymology

The term “dump months” comes from the belief that they use the time when they are in the market. [3] [4] [5] [6] “The first months of the year are dubbed ‘in Hollywood,’ wrote Vegas Sevencriticizes Una LaMarche in early 2013, a period characterized by” dislike movies that studios , and want to release with little fanfare. ” [7] Likewise, Paul Shirey at JoBlo.com dismisses September as “one of the most worthless months at the box office.” [8]

The Earliest use of the term to turn up in a Google search is a 2007 paper in the British newspaper The Guardian . “In the US, January is ‘dump month’ at the movies,” critic Jonathan Bernstein wrote. “The movies no studios believe in or care about … suddenly become the sole choice available to regular moviegoers hungry for fresh fare.” [1] Use of the term became more common in the early 2010s. [2] [3] [4]

Causes

While Both dump-month periods time immediately follow periods of Greater movie attendance When event movies expected to be critical and / Commercial gold Successes are released, [9] and periods of Greater consumer spending Generally there sont également Reasons specific to Both periods That further Top dampen movie attendance at the box office is expected to return to the extent of the year. [10] [11]

January-February

The main impediment to the release of highly anticipated or high-quality films in January and February the calendar of the two major film awards, the Golden Globe Awards (January) and the Academy Awards, or “Oscars” (late February or early March ), which overlap with those months. The winter weather also adds to the uncertainty of potential box office. Two holidays during the weather provide some slight relief; however, they are offset by the distraction of Super Bowl weekend, which depresses spending on movies. 2002-2012 has averaged $ 387 million; for February it is $ 615 million. By comparison December, with its holiday releases, $ 1.2 billion. [2]

It’s easy to kill a movie.
Just move it to January
 .

– Mike Myers as Dr. Evil , mocking the government of North Korea for allegedly sponsoring the hacking attack on Sony Pictures in response to the Interview , on Saturday Night Live , December 19, 2014 [12]

Spending is low to begin with since Many Consumers are cutting back and Repaying debts incurred You DURING THE PRECEDING holiday season, as well as HAVING less free time, [9]Jeremy Kirk of Firstshowing.net, When Asked to explain the dearth of Good movies in January, notes that moviegoers are returning to their work and school routines during the month. C. Robert Cargill of Is not It Cool News adds that only those over 35, “who have savings accounts and were not tapped out by Christmas ,” can afford to go to the movies regularly then. He attributes the early-year success of Taken and its sequels to that market, and Clint Eastwoodrecent movies, to that older market. [13]

The Mojo Box Office website , which publishes reports on film, divides the movie year into five seasons. It olefins as the winter season lasting from the first day after New Year’s weekend weekend gold breaks through the Friday before the first Saturday in March . The site’s data go back to 1982, and in every year has had the lowest box office gross . The Weakest Was winter 1983 When The Entity ‘ s $ 13 million take led the way to a total of $ 93.4 million in domestic large for all movies released During That season. On the other end, 2012 had the strongest winter, at $ 1.24 trillion, topped by Safe House , which took in $ 124 million.[14]

Awards calendar

At the end of the year comes the holiday movie season, when the studios release both tentpole movies, such as the latest installments in popular franchises that are expected to be highly successful and ” Oscar bait ” movies that are seen to be likely to earn critical praise and, more importantly, nominations for major awards such as the Golden Globes and Oscars , the industry’s most prestigious. Those nominations are then used to promote the film. But while the appointments are announced in December, the Academy Awards nominations are announced after the Golden Globes, and the actual awards are not given until late[a] leaving MOST of the first two months of the year asOscar season is period During qui Any Golden Globe received as well as Oscar nominations can be used to Promote the movie to audiences, while studios lobby Academy members to vote for Their nominees. [10]

To be eligible for award consideration, the Academy of Motion Picture Arts and Sciences requires a film in Los Angeles County, California , for at least seven consecutive days in which it is advertised in print media. [17] Studios Hopping to position the film for Some Appointments usually Satisfy That minimum requirement, Then ease em into wide release from Then up to the nominations and / or awards ceremony. The flexibility of this marketing strategy requires that the films be available, and the studios limit their releases of new films during this time to that end. As critic Ty Burr explained in a 2013 New York Times Magazinearticle on the mediocrity of new releases in the first month of the year: “[T] he studios … know our attention is elsewhere.” [2]

New films are publicly available for the first time after January 1, and they are ineligible for the Oscars until the following year, by which time they are likely to be forgotten by critics, audiences and voters. [10] The Silence of the Lambs , winner of the 1991 Academy Award for Best Picture , is a rare exception, as the only film in the post-studio era released in the first two months of its year to go on to win that Oscar . [18] Burr calls it “the great exception to the January Movies” Will Never Amount to Anything Rule, ” Dr. Strangelove , was a January release. [2] [b]

Theaters will also be nominated for awards if they have not been nominated for awards. Ray Subers, an editor at Mojo Box Office , says there are two types of moviegoers. “Discerning Adult Audiences,” he told The Atlantic in 2012, “Spend the Month on the Movies” . ” [5]

Winter weather

During January and February winter storms are more likely than they are in December. While they do not affect the entire US, the Northeast and Midwest are particularly prone to them, along with most neighboring areas of Canada . This includes many major metropolitan areas, and movie markets, in both countries. [10]

When winter storms hit, Bringing Them with combinations of precipitation That difficulty making driving and dangerous Sometimes, Often moviegoers prefer to stay home. Not-essential travel is officially prohibited, and in non-emergency driving conditions may be banned in some areas until the situation improves. [20] In anticipation of the February 2013 nor’easter , which struck on the month’s first weekend, three large chains closed down many of their theaters in the Northeast. [21]

Industry analysts Feared que la storm Could gravement impact the box office prospects of two movies opening That weekend, Identity Thief and Side Effects , [21] Both of qui Were HAVING seen as potential to do better than MOST winter movies. [22] While it Afterwards Appeared que la two movies Were not gravement affected, And Did better than expected, with Identity ThiefEven winning the weekend, DESPITE Generally poor reviews and word of mouth , with $ 36 million in receipts, overall box office Was Down 45% from the same weekend the previous year. Side Effects finished with a third quarter of Identity Thief ‘ s take.[20] The clearest sign of the storm’s effect, according to Mojo’s Box Office , was the 35% drop in earnings for Silver Linings Playbook , then in wide after Oscar nominations. [23]

Holiday weekends and Super Bowl

While vacation weekends in the US, the audience is growing in popularity during the first year of the year. Martin Luther King Day in January and Presidents’ Day in February, a modest prospect for improvement. The most lucrative Martin Luther King Day weekend is $ 107.2 million by American Sniper in 2015, its first weekend in wide release ; [24] The previous best opening weekend was Ride Along the previous year, taking in $ 41.5 million [25] ($ 48.6 million if the entire three-day holiday weekend is counted [26] ).

Presidents’ Day benefits by ict proximity to Valentine’s Day (qui, as it is always February 14, is Often a weekday), qui offers the studios enough luck of a payoff, usually from romantic comedies and other ” chick flicks ” Marketed Towards women have date movies. “[Some years] it’s been six straight weeks of dreck until” that holiday, says Cargill. [13] Fifty Shades of Gray , the 2015 adaptation of the bestselling erotic novel , took in $ 93 million on its opening weekend, the largest take for a Presidents’ Day weekend until Deadpool broke that record the year later. Valentine’s Day ,, is third with $ 63.1 million. Third among opening weekends is Ghost Rider , which took $ 52 million in 2007; The best performance of a movie released on the President’s Day weekend is the $ 62.4 million take by The Lego Movie , a week after its release in 2014. [26] [27]

Any boost movie get two, however, is offset by what typically comes between them. The Super Bowl , the annual championship game of the National Football League , has been in recent years [c] played on the last Sunday of January or the first one of February. It is accompanied by heavy media attention and frequent meetings on television, accompanied by food and beverages. “Does the Super Bowl affect ticket sales?” asks Scott Gwin at Cinemablend. “The answer, of course, is yes.” In fact, there’s a decent chance Budweiser spends more on advertising that Sundaythan America does in theaters. ” [31]

The most successful film to open during Super Bowl Weekend is the 2008 concert film Hannah Montana and Miley Cyrus: Best of Both Worlds Concert , which took $ 31.1 million, almost half the total it would following week. In a close second is Dear John , grossing $ 30.5 million in 2010, for the strongest Super Bowl weekend opening for a regular release. [32] Both films had a strong appeal to female moviegoers, an audience more receptive to moviegoing on a weekend dominated by a sporting event. [13] The 2008 action movie Taken, which Cargill noted for its success in appealing to an older audience, took in $ 24.7 million, making it a distant third. [32]

August-September

“As we enter the dog days of summer, we get the summer movie season dregs as well,” wrote PopMatters editor Bill Gibron, Anticipating August 2013. [33] The year’s other dump period straddles summer and fall, and does not lend Itself to Being ashamed in the winter months. In the past it was usually considered to be all inclusive But in the future, with many major movies, [6] such as Guardians of the Galaxy , the first-ever August, release by Marvel Studios , [34] ]which took $ 94 million on the first weekend of that month in 2014. [35] It was the most successful August opening weekend, [36] and it became one of the year’s top-grossing films. [37]

By the end of the summer seasonal jobs, just as with the winter, and younger moviegoers begin to return to school. Tuition payments, and retailers’ back-to-school sales. [9] “The prevailing wisdom Is That people do not go to the movies in August” due to family vacations, summer camp , Among other factors, Vulture complained as it pondered Potentially Reviews another dreary month in 2008. [11] While year August can not wait for a film sooner in the summer, “Ted Mundorff, head of Landmark TheatersThe Fort Worth Star-Telegram in 2014. The type of movies that interests early audiences in the early summer, he elaborates, do not do well after Labor Day. [35]

It is the last week of the year when the world is about to be the beginning of the late-summer months, when only forgets movies are likely to be released, with occasional exceptions like Dirty Dancing , which went on to make $ 63 million domestically from its release in late August 1987, and spawn several sequels and a franchise . [38]

At the end of August is the annual American celebration of Labor Day , the only holiday weekend during this period. Of all the year’s holidays, it is reliably weakened in terms of movie box office, with the top being the 2007 Rob Zombie -directed reimagining of Halloween , at $ 30.5 million. The Sixth Sense , then in its fourth week, is a close second after pulling in $ 29 million in 1999; in a second time movie , 2012’s The Possession with $ 21.1 million. [39]

Once September begins, younger moviegoers are preoccupied with starting the school year and thus less likely to go to movies than they were in summertime. [40] As with the winter months, football also has an impact at the box office NFL teams goal college and high school teams resume play, all on weekends. “[W] e are left with a series of movies for the box office in Hollywood when no one goes to the movies,” says a Yahoo critic. [41] [42]

Some movies have triumphed critically and commercially. In 1987 Fatal Attraction , qui ouvert in wide release on September 18 [d] not only succeeded at the box office, staying in theaters through June of the next year [44] and Garnering six Academy Award nominations, Including Best Picture . [45] Twelve years later, in 1999, the similarly successful American Beauty , qui HAD beens in limited release through September before going wide in October, [46] Won That award oven and others. [47]

September’s counterpart to Sundance, the Toronto International Film Festival , is held at the end of the month. The film community’s attention is focused on the Canadian city. Critics gather to see potential The most successful filmmakers in the world. Some of the best are released within a week or so, ending the September dump period. [8] [48]

In past years, October aussi When Was Anticipated eagerly horror movies atteint screens, to capitalize on the approach of Halloween at the end of the month. However, this has been in the 2000s due to the franchises such as the Saw and Paranormal Activity films dominated that period, prompting distributors of other horror films to consider releasing them during the winter months instead. In 2012 Paramount enjoyed huge success with the unheralded The Devil Inside , released right after- New Year’s Day [49] DESPITE a strongly negative critical and audience reaction; the next year MamaMartin Luther King Day Weekend [50] after being rescheduled from the previous October to avoid going up against Sinister and Paranormal Activity 4 . Only one major horror movie, the third adaptation of Stephen King ‘s Carrie , was released in October 2013, and it underperformed. “At your local multiplex, the spirit of Halloween is, sadly, dead,” Matt Barone wrote in Complex . “Horror’s now too big of a business for major studios to care much about October.” [51] [52]

Statistical analyzes

The dump months’ hurdles are reflected in their total box office, particularly the success of movies opening up during those months. $ 90 Million American Sniper took a turn for the first time in the month of Martin Luther King Day weekend in 2015. The best opening weekend for a movie was $ 42 million pulled in by Ride Along the year before; it is the lowest price. [e] September’s best Was the $ 48 million That Hotel Transylvania 2 Took Following icts in 2015 release, [54] up to the 2017 adaptation of Stephen King ‘sIt eclipsed it with $ 123 million, [55] August and February are fourth and fifth, respectivement, with Guardians of the Galaxy at $ 94 million and Deadpool at $ 132 million respectivement (the all-time champion is December, Reflecting Star Wars: The Force Awakens ‘ massive $ 248 million made during its 2015 opening weekend). [9] [56]

In January 2010, Metacritic editor Jason Dietz undertook a statistical analysis of whether films released in that month were, as perceived, inferior. He compared the site’s aggregate scores, based on critical and audience consensus, for films released in January, February, and March from 2000 to 2009. Of the 88 movies released in the first month of the year During That decade, only six earned Above 61 average on the website’s scale of 0 to 100, [f] the lowest of’any of the three winter months, Even accounting for the Increase in releases as the spring becomes closer. [10]

It did not seem to be so much so that it was important for the audience. The best-rated, Disney’s 2004 animated musical Teacher’s Pet , was a commercial failure, as was 2001’s The Pledge . Cloverfield , the third entry, Was a success, and behind it Freedom Writers HAD ridden its good reviews to Do Some modest box office in 2007; however How She Move had flopped that same year. [10]

Conversely, some of the successful January releases did not meet with critical acclaim. Taken had been highly successful at the end of the month in And two weeks before that movie ‘s release, the universally panned comedy Paul Blart: The Mall has opened its doors to a total take over $ 150 million. [10]

Contemplating the offerings for January 2013, Adam Raymond at Vulture undertook a ranking of a quarter-century of January based on Rotten Tomatoes (RT), another review aggregator . He averaged the ratings for all movies released in a particular January, with the best and worst scores noted. By this method the best and worst were kept in the earliest years for which the website kept scores. “[T] he could be more a result of the fact that it was less used then, so it took less to sway the average,” noted Raymond. [4]

The best was also first, 1987, whose 79% average was led by Woody Allen’s acclaimed Radio Days . At 95%, it was also the best-rated January movie during the survey period. That month’s lowest-rated new release, Outrageous Fortune , still managed at 50% rating, better than the average for all but one of the other years. [4]

At the other end was January 1989, where the 26% achieved by Gleaming the Cube and the 0% awarded to DeepStar Six bracketed at 16% average. Five other January movies joined the bottom of the scale. [4] It was recognized as a nadir among Januarys even at the time. In a recent essay in the New York Times after the month of conclusion, Janet Maslin was exasperated, presciently noted that “the one that has just ended up being one for the record books.” [58]

Among the 21st-century Januarys, 2011 About did the best at 39%, led by The Way Back ‘ s 75%. The worst was 2003, when Final Destination 2 led the pack to a 23% average with its score of 47%. Kangaroo Jack brought up the rear at 8%. [4]

Looking ahead to the movies of February 2014, Chris Kirk and Kim Thompson at Slate argued that February’s movies were statistically the worst of any month. Their evidence was the average RT ratings for all movies for each month between 2000 and 2013. August’s averaged 45%, three points lower than January and September and four below August. February also had the worst month in the whole sample period, with the 2001 releases of that month coming in at 31%; 2010 and 2012 for the best February at 54%. [59]

No comparable analysis has been done on movies released during the late-summer dump months. At the end of July 2008, Vulture again greeted the coming month with a view of the world, and its theories for what might explain that. [11] One year ago, with half a dozen months ago, or half a decade ago, “halfway-decent” or “lousy”. [60] lousy movies, and 26 halfway-decent ones. “That’s 11.2 movies to make you want to claw your eyes out.” [11]

Most of the Augusts in the time period in question had one or two “halfway-decent” movies, with the other 9-11 movies discarded as “lousy”. The exceptions were the consecutive years 1998-99. The trainers were considered to be worst, with no halfway-decent movies and all its releases ( The Avengers , How Stella Got Her Groove Back and Halloween H20 , among others) considered lousy. But in August 1999, there were five halfway-decent films: The Sixth Sense , The Thomas Crown Affair , The Iron Giant , Dick and Bowfinger . [60]

History

According to Burr, from the earliest days of the studio system major releases had largely followed the same calendar of modern audiences would recognize, clustered during spring, summer, and the end-of-year holidays. “Yet January was still in the mix,” he observes. ” Silent-era Charlie Chaplin hits like The Kid (1921) and The Circus (1928), the Garbo / John Gilbert melodrama Flesh and the Devil (1927) and Josef von Sternberg ‘s Last Command(1928) all cam out During the first month of the year. ” [2]

The best decade for January movies, Burr writes, may well have been the 1940s. It began with what he suggested in January. The Grapes of Wrath , His Girl Friday and The Shop Around the Corner , all regarded classics, Were released in January 1940. Later in the decade, other classic movies Would first reach screens During January, Such As Sullivan’s Travels , Shadow of a Doubt and The Treasure of the Sierra Madre . [2]

A few months after- Treasure ‘ s release, the US Supreme Court handed down icts decision in United States v. Paramount Pictures, Inc. , holding that it was a violation of antitrust law for the studios to own theater chains as well. This has been historically seen as the beginning of the end of the studio system. [61] Burr found that after it, with movies having a guaranteed guarantee, that would not be guaranteed, “release patterns began to become more widespread,” and “warmer weather and national holidays.” [2]

In the mid-1970s, the studios discovered the blockbuster through the success of Jaws and Star Wars . In the decade Following the rise of independent producteurs dedicated to quality Such As Merchant Ivory and Harvey Weinstein made the October-December the year’s other highlight. But those two concentrations left the post-holiday winter and late summer as the lows that followed the highs. By the 2010s, Burr said, “August is death by boredom, and January is suicide.” [2] Similarly, The AV Clubhad noted at the same time, “the movie has been released … January and February are when they dump their discards, the movies they have low hopes for and want to disavow.” [3]

In the early 1980s producer Daniel Melnick , whose Altered States was moved up in the 1980s by the studio over his objections, complained about this in an interview. “I would rather go to a movie, but they are more likely to see you, they are more likely to see you.” the instinct of lemmings … We’re all convinced that we’re going to see Christmas time, so we release our big pictures then … ” [62]

By the end of the decade. After January 1989 the Month That Vulture Would 24 years later find to be the movies’ worst January ever, New York Times critic Janet Maslin HAD had enough. Her idea of ​​”movie hell” she said, including among other indignities. “It’s well known that movies have a character that, let us say, distinctive … What is it that leads film distributors to look at? rans? ” She has had a few years of radio broadcasting , such as Radio Days and El Norte, to get attention they might note in other months of the year. HOWEVER, HAD HAD That January icts have one major releases The January Man , a thriller she caractérisée have aptly titled, DESPITE being white Not Even the worst the Month Had to offer (that dubious honor Went to Deepstar Six ). [58]

Despite the critical and commercial success of The Silence of the Lambs in 1991, Burr is an exception that proved the rule . First, it had been released at the very end of January; and second, It Had only gone into wide releasetwo weeks later. Such a strategy is typical of January, Burr writes. “[It ‘] his studio’s way of gritting his teeth and ripping off the Band-Aid .” [2]

In 2013, John Fithian, president of the National Association of Theater Owners (NATO), criticized the dump months at CinemaCon , the annual gathering of film exhibitors hosted by NATO. The theaters had come away from the first quarter of 2012 when they had to go back to the first quarter of the year. -months phenomenon. “Any month can produce a $ 100 million movie,” he said in his speech. “In 2012, we were spreading their movies over the calendar, and we had a record year.” [40]

Responding later, in an indieWIRE panel discussion hosted by Anne Thompson , Universal Studios chairman Adam Fogelson agreed in principle with Fithian, saying “there are very few reasons other than historical behavior why not any movie can not work on … he said. He pointed to the 2005 success of White Noise on the first weekend of the month. [63]

However, he called the belief among some exhibitors that the theaters were attributable to a plethora of R-rated movies saved for January, a criticism repeated by Fithian, “simplistic.” The problem was the movies in question, not their ratings. Django Unchained , he insisted, would have been a hit regardless of the month it opened. “It happens to be about the movies,” Fogelson said. “People tend to, if not forget, minimize how complicated this is.” [63]

Releasing strategies

Critics and movie fans have seen that they have leaned on particular types of movies, or particular genres , to get them through the dump months. Some of them overlap:

  • ” Mediocre comedies “, Scott Meslow of the Atlantic puts it, referring to movies like Tooth Fairy , Bride Wars, and Hotel for Dogs , all of which had tepid critical receptions but they did better than they could have at other times of year. [5] In the 2010s, these films have been doing better, with Paul Blart: Both the Cop and Identity Thief Both of these have been unimpressed critics to gross over $ 100 million in consecutive years; the train is the all-time top-grossing January release. [64]
  • ” Mediocre action movies “. Meslow points to the Book of Eli and Underworld: Evolution as movies, their market share, and their success. In 2011, he adds, rescheduling The Green Hornet is a very lucrative decision. [5] A decade earlier, in a piece about his general complaints with August, Slate editor David Plotz included “egregious action movies” dominating movie screens during the month. ” [65]
  • Low-cost rereleases : In 2011, Meslow recounts, Disney rereleased the Lion King in 3-D to test its core audience would be amenable to the format. The experiment wound up becoming the highest-grossing September release ever. [66] It followed with Beauty and the Beast in 3-D, released the following January. George Lucas primed audiences for the Star Wars prequel trilogy by releasing the enhanced “Special Edition” of the original trilogy during the winter months, Meslow recalled. [5]
  • Low budgets : Taken and Paul Blart’s stars, Liam Neeson and Kevin James respectively, are not considered A-listers , bankable enough to open a major movie on the strength of their names alone. Therefore, Meslow writes, they work for lower salaries, which helps to keep budgets low enough for the film to be profitable with a smaller potential audience. [5]
  • Teen-oriented movies . Since teenagers, “the demographic with an excess of idle time in January,” they are all interested in the movies. So, romantic movies like She’s All That , Save the Last Dance and A Walk to Remember . The low-budget parody films of Jason Friedberg and Aaron Seltzer , such as The Movie and Meet the Spartans , have also had a negative impact on the audience. [5]

Not all films released in the dump were originally intended for that period, however. Movies that fail to live up to the studios’ hopes for a competitive summer release often come out in the winter. Vegas Seven ‘ s Una LaMarche pointed at the beginning of 2013 to the then-upcoming Hansel & Gretel: Witch Hunters as such a movie. “If [it] were any good,” she wrote, “it would be coming out in June.” [7] It indeed fared poorly in the US, but better abroad. [67]

She aussi Suspected That Broken City , Reviews another upcoming release That starred Russell Crowe , Catherine Zeta-Jones and Mark Wahlberg , HAD-been consigned to a January release due to adverse reactions from test audiences , and Correctly Anticipated the failure of the whole comedy Movie 43 for the same reason. [7] For his part, Meslow points to Season of the Witch , a $ 40 million horror movie starring Nicolas Cage which failed to recoup even that amount, [2] and Untraceable as emblematic of that kind of big-budget . [5]“The marketing plan for a film is often just a formal wake , the last stop before a film reincarnation as a generic product for the on-demand / DVD / streaming after-markets ,” says Burr in his Times Magazine piece. [2]

Others are not so far away because they are so bad because the studios can not be expected to succeed. C. Robert Cargill , to form critic for Is not It Cool News Who scripted the successful 2012 horror movie Sinister points to Chronicle , qui Had a surprisingly strong opening is Super Bowl weekend Earlier That year, an example. [13]

Similarly, LaMarche points to two other types of movies difficult to market to large audiences. “Winter can be a boon to little movies with niche audiences,” she writes, pointing to Dustin Hoffman ‘s directorial debut, Quartet , which received a limited US release in January 2013, and Struck by Lightning , released at the same time. Movies that also blend gold defy such categorization, such as the zombie- human Romeo and Juliet retelling, Warm Bodies , or the limited-release Charlie Sheen comedy A Glimpse Inside the Mind of Charles Swan III , are also ideal for their dump-months release time frame. [7]

August

Guardians of the Galaxy had the most successful August opening weekend, until 2016’s Suicide Squad . [36] It is Went To Become The Highest grossing release ever August [68] as well as 2014’s top-grossing movie Domestically. [37] These accomplishments should be reconsidered if they should be dismissive of August, a trend that had been building even before that year. Cary Carling noted afterwards in the Fort Worth Star-Telegram that has been recently published, and is not only a franchise of such films as the Bourne Ultimatum and Rise of the Planet of the ApesThat goal movies appealed to adult audiences Such as Blue Jasmine , The Help , and the James Brown biopic Get on Up , Whose $ 14 million opening weekend contre Guardians “met expectations.” [35]

“[Is] the summer movie season … expanding out of its traditional boundaries?” Jordan Smith asked before the month on Hollywood.com . He has done some great-budget movies in the late spring and early summer, like After EarthWhite House Down , RIPD and The Lone Ranger , had struggled at the box office against similar competition. He believed in “point of saturation” had been reached, with too many of those being released in the early summer. But “Audiences are proving that they’ll line up at any time of the year to watch Captain America save the day.” [34]

Dave Farger of Fandango.com believes moviegoers are already adapting. When a movie like Guardians of the Galaxy comes out at the time of summer it does, “[it] feels like an event, regardless of the month.” It has had similarities to the TV schedule, where both broadcast and cable networks have been relied upon. [35]

Horror movies

One genre is always mentioned in the dump months is horror . Once a year, there are many times when this is the case, and the most recent years of the year have been to re-evaluate these scheduling and release of horror movies at other times of the year. [51] [52] “It seems this time of the year has the other October.” Said Brian Salisbury of Hollywood.com at the end of February 2013. [13] LaMarche attributes this to winter’s “cold, dark landscape . ” [7]

Winter’s dreariness may make audiences more amenable to horror movies during that season’s dump months.

Critically praised and commercially successful horror films such as 2008’s Cloverfield , which had the best runners-up for six years until Ride Along , [69] and 2013’s January champion Mama, have done well by the dump months. But as a result , starting with White Noise in 2005. As a result, “The only new release is usually a crappy horror movie,” on the year’s first weekend, says Will Goss of Film. com . [13]

In reviewing 2016’s The Forest , David Ehrlich of Slate took note of its release at that time of year. “[A] nybody with access to a calendar already knows that the forest is bad,” he wrote. “[A] t this point, that’s less of a presumption than it is a tradition.” In that vein, playing on the movie’s Japanese setting, he likened it to the ancient world , by which people were purposely abandoned on mountainsides. [70]

In 2012, The Devil Inside , a low-budget found footage horror movie following the steps of Cloverfield , opened the weekend after New Year’s Day . Critics, for whom it has not been screened, reviewed it and when they have seen it, and hearings reacted angrily to the film ‘s abrupt ending, which directed them to a website for more information. [71] Yet, as Cargill notes, its success has been so low that it has not been able to make a lot of money. [13] The film’s opening weekend takes $ 33.7 million in the top ten for January. [69] The Devil Insidewent on to make over $ 50 million domestically and almost more than $ 100 million in total receipts. [49]

The success of both films outside of October, usually the month when they release their quality horror movies to capitalize on Halloween ‘s approach, which is one of the most important features of the game. During the 2000s October, and the weekend before Halloween, had come to be dominated by the Saw and Paranormal Activity franchises . “You would never come up against them because you would be killed,” recalls Rock Alvarez, producer of A Haunted House 2 . [52]

For that reason, Mama was rescheduled from October 2012 to the following January. In October 2013, Johnny Knoxville’s Paramount Decision to Delay the Release of Paranormal Activity: The Marked Ones from the Weekend by Johnny Knoxville , leaving the month with only one highly anticipated horror film The third adaptation of Stephen King ‘s Carrie . [52]

Tiffany Smith of Fandango.com’s House of Screams says studios are finding holidays with horror associations elsewhere in the year, like Friday the 13th , regardless of season. Insidious: Chapter 2 HAD Actually well ouvert On That weekend in September. “That weekend actually is a bigger movie weekend than Halloween is this year,” she told USA Today . In July, The Conjuring had also done well amidst the summer movies. “A lot of people are moving [horror movies] everywhere,” said Mama producer Guillermo del Toro . [52]

Audience and critical responses

Some movie critics have called on the studios to change their release schedules and improve the quality of new movies during the dump months. Paul Shirey of JoBlo.com . “Rather than saving them to win statues, why do not they get to some box office and fill in an otherwise dead month with something worth seeing?” [8]

Ty Burr suggests that in January 2013 that no new movies should be released in January. Instead, “studios would have their most underrated entertainments from the previous year for a second chance.” He gave The Cabin in the Woods or Chronicle , itself a January release in 2012, as examples of such films. Failing that happening, he wrote that he was using home media to catch up on older movies. [2]

Other reviews have been made to look for, read more about the dump-months releases, which do exist, Vegas Seven’s Una LaMarche assures readers. [7] In January 2013, The Onion ‘ s AV Club compiled a list of dump Such Overlooked Movies months. It includes Many That-have since Become cult classics , like the 1991 Kevin Bacon horror movie Tremors 1999’s Office Space and 2000’s Boiler Room , all released in late February. They also recommend the January 1993 release Matinee , starring John Goodman as legendary gimmick-using film producer William Castle, and The Pledge , a January 2001 film starring Jack Nicholson . “It’s Sean Penn’s best film director, an uncompromising depiction of faith and devotion curdled into something monstrous.” [3]

One critic, Matt Singer of indieWIRE , said in January 2013 that he has “started to look at January with anticipation rather than dread.” He argues that even the bad weather is bad in their own way. Unlike failed summer blockbusters, which have “way too much money riding”, they are often disappointed. “Why throw good money after bad?” he asks rhetorically. “Just cut your losses and let the thing really suck.” Such benign neglect , he suggests, led to The Devil Inside , “so intensely stupid it’s almost brilliant-and entirely entertaining.” He likened January movies to trainwrecks, while bad movies in June were more like ” controlled demolitions .” [72] Cloverfield , he asserted, had begun reversing the trend of forgettable January movies. In more recent years he had been impressed by The Gray and Mama . [72]

“While it’s easy to complain about a stretch of so-so movies,” wrote Matt Patches at Hollywood.com as 2012 began, “the twist is we should be doing the studios for catering to niche audiences all month.” For most viewers, it’s a chance to catch up on the major awards contenders released in December. But filmmakers and moviegoers who have already seen these two films can benefit from creative risk-taking by filmmakers. He points to Cloverfield as one. Smaller film distributors also take advantage of the dubbing to make it easier to read Kill List to more audiences via home-media releases. [73]

Scott Mendelson at Forbes said in January 2014 “The to For” he he he he,,,,,,,,,,,,,,,,,,,, previous year reaching home markets. In this last category, he highly recommended the August 2013 release Short Term 12 . [74]