In cinema , a film in its first run has been recently released . In North America new films attract the majority of their theatrical viewers in the first few weeks after their release. In North America different movie theaters pay different rates to show movies The Supreme Court of the United States has found a major film distributors in violation of antitrust laws when they preclude independent theaters from screening first-run films. 
Some older, smaller, or poorly outfitted neighborhood or discount theaters, gold Those in less desirable locations, specialize in showing movies During Their second run . These theaters get to keep a bigger share of the ticket fees and often charge a lower ticket price.
- First-run syndication
- Jump up^ SeeBigelow c. RKO Radio Pictures, Inc., 327 US 251 (1946)