Movie packaging

In film industry terminology, film packaging or film packaging is a type of product bundling where a top level talent agency starts up a film or television project using writers, directors and / or actors it represents, before giving other agencies a chance to submit their customers for the project. For this service the agencies negotiate has so-called packaging fee, commission paid to the talent agency. [1]

Movie packaging is frequently done by the major talent agencies like Creative Artists Agency , ICM Partners , United Talent Agency , William Morris Endeavor , and Agency for the Performing Arts .


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