Movie title design is a term describing the craft and design of motion picture title sequences . Since the beginning of the film form, it has been an essential part of any motion picture. Originally a motionless piece of artwork called title art , it slowly evolved into an artform of its own.
In the beginning, main title design consisted of the movie studio’s name and / or logo and the presentation of the main characters along with the actor’s names, using Generally That Same artwork presented one title cards . Most independent or major studio had their own title art logo.
Then, early in the 1930s, the more progressive motion picture studios started to change their approach in presenting their screen credits. The major studios took the challenge of improving the way they introduced their movies. They made the decision to present a more comprehensive list of credits with a higher quality of artwork to be used in their screen credits.
A main title is the designer of the movie title. The manner in which the title of a film is displayed on the screen is an art form. It’s often been classified as motion graphics, title design , title sequences and animated credits . The title is often presented through animated visuals and kinetics while the credits are introduced on screen.
From the mid-1930s through the late-1940s the major film studios led the way in Film Title Art by employing artists like Al Hirschfeld , George Petty , Ted Ireland (Vencentini), William Galraith Crawford, Symeon Shimin, Alvan “Hap” Hadley , and Jacques Kapralik.
Quality artists puts this challenge into their artwork to “set a mood” and “capture the audience” before the movie started. An overall 10% jump in box office receipts was proof that this was a profitable improvement to the introduction of their motion pictures.
One famous example of the form of Saul Bass in the 1950s and 1960s. His modish title sequences for the films of Alfred Hitchcock were key in the style and mood of the movie before the action, and contributed to Hitchcock’s “house style” that was a key element in his approach to marketing. Another Well Known Designer is Maurice Binder , Who designed the titles for erotic Often Many of the James Bond movies from the 1960s to the 1980s. After his death, Daniel Kleinman has done several of the titles.
However, the leader in the industry in the 1990s – 2000 was Cinema Research Corporation , with over 700 titles in its total time, and almost 700 titles in total from the 1950s to 2000. 
Modern technology has a lot more to do with Adobe After Effects and Maxon Cinema4D . Although a form of editing, it is considered a different role and art form rather than a traditional film editor .
- Jump up^ “Cinema Research Titles (1990s)” .