Pitch trailer

In the filmmaking industry, a pitch trailer, also known as a Concept Trailer or Proof Of Concept Trailer, is a movie trailer produced independently by the filmmaker for the sole purpose of illustrating the concept, style and theme of a feature film. Pitch trailers can be used by film directors, producers or executive producers during the film’s planning, crowdfunding or fundraising phase, they are often self-financed and are structured and edited to appear like an ordinary feature film trailer. Pitch trailers are most commonly presented to financiers as a part of the film’s pitch. Sometimes, these trailers are used for casting purposes and marketing purposes as well.[1]


Well known examples of feature films produced following a successful concept trailer pitch were The Lord of the Rings film series, Looper [2] The Hunger Games,[3] Machete, Sky Captain and the World of Tomorrow, the Super Troopers films, Iron Sky, Pickings, Miles Ahead, Hardcore Henry, Lazer Team and others. Pitch trailers became popular among indie filmmakers who use websites like indiegogo and kickstarter to fund their movies.

Pitch Trailer, the competition created by Trailers FilmFest, the festival of the trailers and film promotion

See also

  • Trailers FilmFest www.trailersfilmfest.com
  • Golden Trailer Awards
  • Movie trailer
  • Pitch
  • Re-cut trailer
  • Snipe (theatrical)
  • Stinger (post-credits scene)
  • Teaser trailer
  • Trailer music


  1. Jump up^ Paul, Jonathan “8 Great ‘Proof of Concept’ Films That Got Picked Up by Hollywood” Premium Beat June 11, 2015. Accessed January 29, 2016
  2. Jump up^ Sullivan, Kevin P. ‘”Watch An Early ‘Looper’ Proof Of Concept Trailer Made From Other Movies” mtv.com October 15, 2012
  3. Jump up^ Sciretta, Peter “”Kevin Tancharoen’s ‘The Hunger Games’ Pitch Trailer: This Is How Filmmakers Pitch Movies To Studios” Sept 6, 2012, Accessed January 29, 2016